Cross-Cultural Marketing: Reaching U.S. Hispanics via TV and Mobile Devices

Cross-Cultural Marketing: Reaching U.S. Hispanics via TV and Mobile Devices

0 0 3 anni fa
Pharmaguy interviews Lisa Valtierra, former Associate Director of Cross Cultural Marketing at Boehringer Ingelheim. We discuss how Boehringer Ingelheim engaged U.S. hispanics about diabetes in a culturally-relevant manner via TV, mobile, and the Web.
Telemundo was the media partner and produced "Bajo El Mismo Cielo"First-ever collaboration on a telenovela between pharma and Spanish media360 campaign that included a strong web-presence on Telemundo.com The character in the telenovela ... Maggiori informazioni

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